Yearly Archives: 2016

Partner Relationship Management Review

Your Partner Relationship Management program touches all aspects of your business. When reviewing or building your program its best to involve marketing, product management, and sales. Some areas to review: Is your messaging clear (Buyer Personas)? Have you integrated Marketing Automation with CRM? How is your content? Are you delivering compelling content (training, best practices,…
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Do You Have Lots of Partners But Struggle to See Revenue From Them?

We see clients that have established Partner Programs, that have lots of Logos, but can’t monetize these Relationships! Partner Relationship Management (PRM) is about more than LOGOS. LETS LOOK AT THE POWER OF PORTALS… A recent survey done by Channeliser states: Most companies already have an established partner community. 80% stated they already work…
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Partner Identification and Management

As ISV’s need to efficiently grow and exploit their partner networks, the ability to quickly identify the right partner organization is crucial. Most of the companies surveyed in the Channeliser report completed earlier this year already had an established partner community. Just under 80% of those respondents stated that they had already worked with…
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