Category Archives: Uncategorized

Managing Data to Support Your Channels Partners

Any vendor that has built a successful sales channel knows that maintaining competitive advantage in the marketplace rests on the ability to evolve as an organization while adapting to the changing needs of their partners. This requires proper planning, consistent communication and an understanding of what it takes to build long-term relationships.  A company’s ability…
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Software Company Rolls Out Lead Generation System- Crazy Detail on What Happened

Here is an interesting case of a software company that implements an all-in-one technical support system (e.g. support calls, email cases, internal support document creation, etc.) for large businesses and have been in the software space for less than 3 years, but began struggling with generating leads, due to competition from well-established companies and limited…
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Marketing Automation Drives Revenue

The extra MILLION Dollars you are looking for in your business is hidden in the follow-up and marketing automation you are not currently doing. Think about it. Thanks for this great thought Dan Kennedy. Web Site Integration, Landing Pages, Automated Click Funnels, Double Tap Campaigns, Social Media Advertising, Dynamic Lists all have their place in…
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8 Hottest Trends in Ecosystem and Partner Program Management

This report was prepared after speaking to and interviewing some 20 executives across all sizes and types of software companies. These conversations were held in person, by telephone and in some cases email over the last several months with executives who are currently managing their own programs and /or have vast experience with Partner Programs…
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