Refers to software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. Typical features include; Web Site Integration, Automated Workflow that lets you design and create sales pages, landing pages, Drip Campaigns, LEAD SCORING (use Buyer Personas), Emails – Team Auto Notification, and it lets you manage your entire sales funnel. All available in one package from PEER2PEERPARTNERS.