Your Partner Relationship Management program touches all aspects of your business. When reviewing or building your program its best to involve marketing, product management, and sales. Some areas to review: Is your messaging clear (Buyer Personas)? Have you integrated Marketing Automation with CRM? How is your content? Are you delivering compelling content (training, best practices,…
Read more
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
Partner Identification and Management
As ISV’s need to efficiently grow and exploit their partner networks, the ability to quickly identify the right partner organization is crucial. Most of the companies surveyed in the Channeliser report completed earlier this year http://www.peer2peerpartners.com/survey/ already had an established partner community. Just under 80% of those respondents stated that they had already worked with…
Read more
Peer2PeerPartners is Live on Facebook
Come join and like us on Facebook to keep up with all the latest webinars, videos and news regarding ISV Ecosystem Development. FaceBook
Read more
10 Hottest Trends in Ecosystem Development
ISV’s are telling us that today they must create a deeper bond or level of engagement with their Ecosystem Partners than what was previously required. Then they must grease the skids and make doing business as easy as possible. The key strategies are: Breakdown of partners by industry Tracking of revenue, and analysis Explore alternative…
Read more
- 1
- 2