Tag Archives: Wordpress

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Partner Relationship Management Review

Your Partner Relationship Management program touches all aspects of your business. When reviewing or building your program its best to involve marketing, product management, and sales. Some areas to review: Is your messaging clear (Buyer Personas)? Have you integrated Marketing Automation with CRM? How is your content? Are you delivering compelling content (training, best practices,…
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Partner Identification and Management

As ISV’s need to efficiently grow and exploit their partner networks, the ability to quickly identify the right partner organization is crucial. Most of the companies surveyed in the Channeliser report completed earlier this year http://www.peer2peerpartners.com/survey/ already had an established partner community. Just under 80% of those respondents stated that they had already worked with…
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10 Hottest Trends in Ecosystem Development

ISV’s are telling us that today they must create a deeper bond or level of engagement with their Ecosystem Partners than what was previously required.  Then they must grease the skids and make doing business as easy as possible.  The key strategies are: Breakdown of partners by industry Tracking of revenue, and analysis Explore alternative…
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