The Partner Relationship Management (PRM) Software space is confusing!
Gartner has done a nice job of summarizing PRM applications. Forrester Research has identified 80+ applications in the PRM Continnum. Nonetheless, it's very confusing to figure out which software is best suited to solve your Channel problems.
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Published: 14 February 2018 ID: G00326179
Analyst(s): Ilona Hansen | Guneet Bharaj
Gartner Research
Summary
Partner relationship management applications are a group of channel technologies that organizations leverage to conduct and improve their partner programs, compliance, revenue, engagement and mutual trust. Application leaders should use this Market Guide to shortlist PRM vendors.
Representative Vendors
Part 1: PRM Vendors Demonstrating End-to-End Management Capabilities
Allbound
Apttus
bpm'online
BrandMuscle
CallidusCloud
Channeltivity
channelXperts
CRMNEXT
E2open
Entomo
Gorilla Toolz
Impartner
LogicBay
Microsoft
Mindmatrix
Oracle
Pegasystems
Salesforce
TIE Kinetix
Vartopia
Vistex
Webinfinity
Zift Solutions
ZINFI Technologies
Part 2: PRM Vendors Delivering Point Solutions, Specializing in Dedicated Functionalities in One or More Categories of the Core PRM Areas
BrandMaker
Conversica
Mediafly
Successful Channels
Tremolo Software
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