You may have your PRM System deployed, but how do you leverage that powerful tool to drive revenue to the Channel?
Your PRM should automate and provide a platform from which you can use the sales planning methodology you have in place on your direct side to execute focused - Account based campaigns in an integrated way, leveraging the value found in your Partner Channel.
Digital Sales Books that involve the Direct Team, Channel Partner Manager, hand picked Channel Partners and even the Customer allow for the tracking and collaboration of the plan and the progress within the account. The platform enables the monitoring of the Customer engagement and allows for transparent reviewing and updating of the plan.
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