In the latest report from HubSpot they report that CONVERTING LEADS to CUSTOMERS is the biggest issue facing BtoB Marketers. Right behind that is providing ROI of your marketing activities and then Sales Enablement behind that.
Other Marketing Automation vendors like SharpSpring use the "5 Pillars of Success" when launching Marketing Automation efforts to help solve these business problems.
Acquiring Visitor ID
Time to Response
Find out how Marketing Automation helps build your Channel and Partner Program here: